Thanks for the link to the article Walter, it sets it out quite nicely.
As I said before, I'm not necessarily practising what I preach, as when you're a brand new business it's virtually impossible to cover all of your overheads from the few items you can sell. However, I've tried to price so that if I am able to sell to the same capacity that I can make, then I should have a profitable business. After just over a year I can see light at the end of the tunnel. It is hard work though....constant marketing, researching, trialling new things, countless sleepless nights whilst I try and work out better ways of doing things, etc.
I hope I haven't put too many people off!
