Listen to the excellent advice here Don and do not undervalue your work. I recently sold my first Omega for £45.
I have a friend who has a business doing block paved drives. A few years ago orders were a bit slow, so he decided to reduce his prices to try and generate more business. It had the reverse effect, business dropped off even more. He put his prices back up and work picked up again. He is not the cheapest around either, people actually like to pay a good price for a quality product.
Don't forget that you have invested a lot of money in equipment to make pens, bowls etc., when that equipment breaks down or wears out because you have been making things for other people, it is you that has to put your hand in your pocket to replace that equipment. You need to charge each of your customers for a little piece of that equipment, as well as the power to run it.
