I agree, many issues are raised by the fact that in the many cases of today are found that the buyer is all the web director, the sales director is the web director and the key accounts manager is the web director.
In other words is possibly the same person doing all three but very poorly.
It's a shame if that is the case but I have the same problem in my world. I am the key account manager. Sales manager and Jack of all trades that doesn't really meet in today's world.
That said, well dome to them for trying..
