Different Orientations
Most early maps, before the wide-spread use of the compass, placed east at the top. This is generally thought to be due to the fact that the sun rises in the east. It was the most consistent directional maker.
Many cartographers show what they want to be the focus at the top of the map, and therefore, influence the orientation of the map. Many early Arab and Egyptian cartographers placed south at the top of the map because, having most of the world they knew of to the north of them, it drew the most attention to their area. Many early settlers of North America created maps with a west-east orientation that resulted from the direction that they primarily traveled and explored. Their own viewpoint greatly altered the orientation of their maps.